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Nearly 1/3 of users say they would re-engage with a finance app they have stopped using if it was redesigned for easier use.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who used a smartphone for finance in the past month, Oct. 2016.

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The finance app in mobile banking

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of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
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