Nearly 1/3 of users say they would re-engage with a finance app they have stopped using if it was redesigned for easier use.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who used a smartphone for finance in the past month, Oct. 2016.

Appears In

The finance app in mobile banking

Related Data

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  
Google Data
53%

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
Google/Ipsos
67%

of users prefer finance apps that store their preferences to make future activities easier.
Google/Ipsos

2.5

The average number of finance apps that smartphone users have installed on their phones.
Google/Ipsos
38%

of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives.
Google/Ipsos

6 in 10

smartphone users prefer using a finance app over a mobile site to check their investments.
Google/Ipsos