43%
of users who paid to download a finance app reported doing so because the app had good reviews.
of users who paid to download a finance app reported doing so because the app had good reviews.
Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who have paid to download a finance app, Oct. 2016.
of parents are concerned about the amount of time their kids spend on devices.
Mobile queries that contain "bank near me" have grown by over 60% in the past two years.
of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
