63%
of finance apps are used at least weekly by smartphone users.
of finance apps are used at least weekly by smartphone users.
Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who have finance apps installed on their smartphones, Oct. 2016.
of parents are concerned about the amount of time their kids spend on devices.
Mobile queries that contain "bank near me" have grown by over 60% in the past two years.
of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
