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of finance app users reported abandoning an app when it was no longer needed or useful.

Related Data

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  


of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.


of users prefer finance apps that store their preferences to make future activities easier.

The average number of finance apps that smartphone users have installed on their phones.


of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives.

smartphone users prefer using a finance app over a mobile site to check their investments.