1348_Julie Krueger headshot

Julie Krueger

Industry Director, Food, Beverages, Restaurants at Google

1 Google/Ipsos, "Post-Holiday Shopping Intentions Study—Total Shoppers Report,"  base: U.S, holiday shoppers, n=1,500, Jan. 2016.
2 Google/Euromonitor International, micro-moments survey, U.S., smartphone shoppers=1,000; same-store shoppers=801, Jul. 2016.
3,4,10 Google/Euromonitor International, "How Mobile Influences Shoppers in the Moment," U.S., smartphone shoppers=1,000, Jul. 2016.
5 Google/Ipsos, "Consumers in the Micro-Moment, Wave 3," U.S., n=1,291 online smartphone users 18+, Aug. 2015.
6,7 Google Search Data, U.S., apparel, home & garden, beauty & personal care, computers & electronics, gifts, toys & games, photo & video, Nov.–Dec. 2014 vs. Nov.–Dec. 2015.
8 YouTube Data, U.S., classification as a "product review" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Nov.–Dec. 2014 and Nov.–Dec. 2015.
9 Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment," representative sample of U.S. smartphone users=1,000; local searchers=634; purchases=1,140, May 2016.
11 Google Analytics Shopping category data, U.S., Nov. 1, 2015–Dec. 14, 2015.