On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.
Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.
The average time it takes to fully load a mobile landing page has dropped by seven seconds.
of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.
Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements.
As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%.
As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.
