On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.

Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.

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60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos

7s

The average time it takes to fully load a mobile landing page has dropped by seven seconds.
Google Research

Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements.
Google

As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%.
Google/SOASTA

As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.
Google/SOASTA
79%

of pages were over 1MB, 53% over 2MB, and 23% over 4MB.
Google Research