7s The average time it takes to fully load a mobile landing page has dropped by seven seconds. Appears In Find out how you stack up to new industry benchmarks for mobile page speed Related Content Calling all marketers: Insights that will shape your mobile strategy Principles of mobile site design: Delight users and drive conversions Building Websites for the Multi-Screen Consumer Related Data Mobile searches for “can you use” have grown by over 90% in the past two years (e.g., “can you use olive oil in brownies,” “can you use bluetooth headphones on a plane,” and “can you use a credit card at an atm”). On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold. 67% of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements. As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%. As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.
