Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos

The average time it takes to fully load a mobile landing page has dropped by seven seconds.

Google Research

On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.

Google Research

As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%.

Google/SOASTA

As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.

Google/SOASTA
79%

of pages were over 1MB, 53% over 2MB, and 23% over 4MB.

Google Research