Skip to Content
69%

of smartphone users prefer using an app over a mobile site to transfer money to an individual.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who have transferred money to an individual on their smartphones in the past month, Oct. 2016.

Appears In

The finance app in mobile banking

Related Data

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  
Google Data
53%

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
Google/Ipsos
67%

of users prefer finance apps that store their preferences to make future activities easier.
Google/Ipsos

2.5

The average number of finance apps that smartphone users have installed on their phones.
Google/Ipsos
38%

of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives.
Google/Ipsos

6 in 10

smartphone users prefer using a finance app over a mobile site to check their investments.
Google/Ipsos