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38%

of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who have paid to download a finance app, Oct. 2016.

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The finance app in mobile banking

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53%

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
Google/Ipsos
67%

of users prefer finance apps that store their preferences to make future activities easier.
Google/Ipsos

2.5

The average number of finance apps that smartphone users have installed on their phones.
Google/Ipsos

6 in 10

smartphone users prefer using a finance app over a mobile site to check their investments.
Google/Ipsos
45%

of finance app users reported abandoning an app when it was no longer needed or useful.
Google/Ipsos