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38%

of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who have paid to download a finance app, Oct. 2016.

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The finance app in mobile banking

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67%

of parents are concerned about the amount of time their kids spend on devices.
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Mobile queries that contain "bank near me" have grown by over 60% in the past two years.
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53%

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
Google/Ipsos