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The No. 1 reason to download a finance app is to make a specific activity or task easier.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who used a smartphone for finance in the past month, Oct. 2016.

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The finance app in mobile banking

Related Data

67%

of parents are concerned about the amount of time their kids spend on devices.
Google

Mobile queries that contain "bank near me" have grown by over 60% in the past two years.
Google

Avg time for finance mobile sites to first byte

Avg. Time for Finance Mobile Sites to First Byte SVG
Google

Avg page weight for technology mobile sites (in bytes)

Avg. Page Weight for Technology Mobile Sites (in Bytes) SVG
Google

Avg number of content pieces needed for finance mobile sites to display

Content Pieces Needed for Finance Mobile Sites to Display SVG
Google
53%

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
Google/Ipsos