Nearly two-thirds of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Related Data

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
54%

of people say their phones reduce stress and/or anxiety in their lives.

Google/Heart+Mind Strategies
60%

of people say smartphones help them feel more confident and prepared.

Google/Heart+Mind Strategies
79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

Google/Heart+Mind Strategies
75%

of people say their smartphones help them to be more productive.

Google/Heart+Mind Strategies