Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

of people say their phones reduce stress and/or anxiety in their lives.

of people say smartphones help them feel more confident and prepared.

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

of people say their smartphones help them to be more productive.