Nearly two-thirds of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.
Google/Ipsos Connect, Rising Consumer Expectations in the Micro-Moment, U.S., Dec. 2016 and August 2015, (2016: n=1,516 U.S. online smartphone users, A18+, 2015: n=1,291 U.S. online smartphone users 18+)
YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV.
of marketers say the biggest barrier to using data insights is a lack of education and training on data and analytics.
Among Google Preferred campaigns measured, 75% lifted consideration, with an average lift of 14%.
Among Google Preferred campaigns measured, 61% lifted favorability, with an average lift of 8%.
The top 100 most mature marketers on the maturity curve are 4X as likely to exceed business goals, increase market share, and increase revenue as the 100 least mature marketers.
Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.