Among Google Preferred campaigns measured, 61% lifted favorability, with an average lift of 8%. Appears In How Online Video Influences Your Audience Related Data YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV. YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard. 24% of the Top 100 brand’s purpose-driven videos were about women’s empowerment. Video performance by social cause
