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YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV.

Google Hardware/Nielsen TRR Study, Oct. 29–Nov. 11, 2018.

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YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29.
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more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.
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Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.
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of the Top 100 brand’s purpose-driven videos were about women’s empowerment.
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Video performance by social cause

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Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.
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