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YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV.

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75%

of marketers say the biggest barrier to using data insights is a lack of education and training on data and analytics.

Nearly two-thirds of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Among Google Preferred campaigns measured, 75% lifted consideration, with an average lift of 14%.

Among Google Preferred campaigns measured, 61% lifted favorability, with an average lift of 8%.

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.