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Leading marketers are 72% more likely than the mainstream to invest in quality and/or volume improvments of the first-party data they capture.

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Last year, people made 2.5 billion visits to their Google Account pages, where they can view or adjust how their ads are personalized.

Purpose Driven Marketing Performance SVG chart

Leading marketers are 1.6X as likely to believe that open access to data leads to higher business performance.


of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.

Nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels.