Leading marketers are 72% more likely than the mainstream to invest in quality and/or volume improvments of the first-party data they capture.

Related Data

33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

The average mobile page takes more than 15.3 seconds to fully load.

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

61%

of people expect brands to tailor experiences based on their preferences.

90%

of leading marketers say personalization significantly contributes to business profitability.

92%

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.