Sophisticated marketers who deploy 5 or more tools in a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs.

Related Data

The top 100 most mature marketers on the maturity curve are 4X as likely to exceed business goals, increase market share, and increase revenue as the 100 least mature marketers.

Bain/Google

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.

Bain/Google

Leaders are 1.4X as likely as laggards to use proxy metrics, such as search demand, to make business decisions when outcomes can’t be measured directly.

Bain/Google

Leaders are 1.3X as likely as laggards to use proxy metrics to fill data gaps in their measurement strategy.

Bain/Google

Leaders are 1.5X as likely as laggards to apply measurement learnings to digital marketing and media investment in near real time.

Bain/Google