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Marketing leaders are 1.5X as likely as mainstream marketers to say their organizations have a clear view of customers' journeys across channels and devices.

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Search interest for “my activity,” where users can manage information saved to their Google Account, like search and browsing history, has increased by more than a thousand percent worldwide.

Last year, people made 2.5 billion visits to their Google Account pages, where they can view or adjust how their ads are personalized.

Leading marketers are 72% more likely than the mainstream to invest in quality and/or volume improvments of the first-party data they capture.

Purpose Driven Marketing Performance SVG chart

Leading marketers are 1.6X as likely to believe that open access to data leads to higher business performance.

86%

of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.