Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.
Kantar TNS/Google, U.S., "The Drive to Decide 2017," n=600 online consumers who have bought a new car within the last 12 months, 2017.
Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).
Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.
The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.
The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.
Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.
Reliability is the second biggest concern among potential buyers of electric cars in the U.S.