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Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Related Data


of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.


of shoppers who watched a video about cars or trucks visited a dealer as a result.

Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.