Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Related Data

60%

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

Google Internal Data
40%

of shoppers who watched a video about cars or trucks visited a dealer as a result.

Google/comScore

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).

Google Data

Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).

Google

Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.

Google Data

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.

Google Data