Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany. Appears In 3 roadblocks preventing car-buyers from going electric Related Content Data-driven merchandising: Moving from an art to a science to reach today’s shopper How one auto retailer gets people into the store by helping them at home 3 ways YouTube is steering the car buyer’s path to purchase Related Data Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany. > 20 X The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K. > 10 X The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany. Reliability is the second biggest concern among potential buyers of electric cars in the U.S. 90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey. 60% of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.
