90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

Google/Critical Mix, U.S., Google Automotive Loyalty Study, N=741, loyalist car buyers, Q4 '17.

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Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.
Google Data

> 20 X

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.
Google Data

> 10 X

The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.
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Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.
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Reliability is the second biggest concern among potential buyers of electric cars in the U.S.
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60%

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.
Google Internal Data