Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.

Google Data, U.S., U.K., Germany, Nov. 2017–Oct. 2018.

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> 20 X

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.
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> 10 X

The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.
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Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.
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Reliability is the second biggest concern among potential buyers of electric cars in the U.S.
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90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.
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60%

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.
Google Internal Data