40%

of shoppers who watched a video about cars or trucks visited a dealer as a result.

Related Data

60%

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

Google Internal Data

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Kantar TNS/Google

Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.

Google Data

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.

Google Data