40% of shoppers who watched a video about cars or trucks visited a dealer as a result. Appears In The auto dealer’s guide to moving metal in a digital world Related Content What the auto industry needs to know to close the sale after the sale Don’t settle for the best customer experience in your industry, deliver the best one—period How Hyundai changed course to improve the customer journey Related Data 60% of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships. Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits. Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”). Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars). Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany. > 20 X The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.
