Brands have fewer opportunities to influence customers in person. Appears In How automotive brands can use digital to pass the loyalty test Related Content Auto trends 2018: In-car cameras heat up as drivers embrace video The auto dealer’s guide to moving metal in a digital world What the auto industry needs to know to close the sale after the sale Related Data Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany. > 20 X The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K. > 10 X The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany. Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany. Reliability is the second biggest concern among potential buyers of electric cars in the U.S. 90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.