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Price was the No. 1 factor for switching brands. Coming in at No. 2 were life events — like needing more cargo space for a new addition to the family.

Google/Critical Mix, U.S., Google Automotive Loyalty Study, N=944, A18+ completes who have purchased/leased a vehicle in the past 10 years and have switched to another brand as previous lease/purchase, Q4 '17.

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Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.
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> 20 X

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.
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The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.
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Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.
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Reliability is the second biggest concern among potential buyers of electric cars in the U.S.
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90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.
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