Price was the No. 1 factor for switching brands. Coming in at No. 2 were life events — like needing more cargo space for a new addition to the family.
Google/Critical Mix, U.S., Google Automotive Loyalty Study, N=944, A18+ completes who have purchased/leased a vehicle in the past 10 years and have switched to another brand as previous lease/purchase, Q4 '17.
Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).
Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.
The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.
The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.
Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.
Reliability is the second biggest concern among potential buyers of electric cars in the U.S.