Skip to Content
56%

of auto shoppers said they could be convinced to buy a car from a 360-degree video without having to test drive the vehicle.

Google/Critical Mix, U.S., Google Automotive Loyalty Study, N=2,000, A18+ completes who have purchased/leased a vehicle in the past 10 years, Q4 '17.

Appears In

How automotive brands can use digital to pass the loyalty test

Related Content

Auto trends 2018: In-car cameras heat up as drivers embrace video The auto dealer’s guide to moving metal in a digital world What the auto industry needs to know to close the sale after the sale

Related Data

Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).
Google

Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.
Google Data

> 20 X

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.
Google Data

> 10 X

The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.
Google Data

Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.
Google Data

Reliability is the second biggest concern among potential buyers of electric cars in the U.S.
Google Data