There was a more than 150% growth on mobile in searches ending with “_______ to avoid” over the past two years.
Google Data, U.S., Jan. - June 2015 vs. Jan. - June 2017.
of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.
of people surveyed re-research a trip after completing a booking.
of US holiday shoppers 18+ who visited a store turned to online search prior to going
Growth in mobile searches for "__ for me" in the past two years.
80% growth in mobile searches for "__ should I __" in the past two years.
More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.