6 out of 10
CPG shoppers used search engines for research, planning, and shopping during their purchase journeys.
CPG shoppers used search engines for research, planning, and shopping during their purchase journeys.
Google/Purchase, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base Skin care: US n=572, Baby care: US: n=563, Base: Pet food: US n=536)
of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.
of people surveyed re-research a trip after completing a booking.
of US holiday shoppers 18+ who visited a store turned to online search prior to going
Growth in mobile searches for "__ for me" in the past two years.
80% growth in mobile searches for "__ should I __" in the past two years.
More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.