6 out of 10 CPG shoppers used search engines for research, planning, and shopping during their purchase journeys. Appears In What’s perfect for me? How CPG shoppers are making the best choice Related Content Ask a researcher: What does ‘best’ really mean? 3 YouTube creators explore the shopping trends inspiring today’s consumers Consumers in the Age of Assistance Related Data In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. 46% of shoppers surveyed confirm inventory online before going to store. 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. 70% of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.
