For skin care shoppers, the most common planned next step after a brand site visit was visiting a physical retail store. Appears In What’s perfect for me? How CPG shoppers are making the best choice Related Content Ask a researcher: Why shoppers are turning to search for ideas and inspiration 3 YouTube creators explore the shopping trends inspiring today’s consumers Consumers in the Age of Assistance Related Data In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. 46% of shoppers surveyed confirm inventory online before going to store. 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. 70% of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.