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For skin care shoppers, the most common planned next step after a brand site visit was visiting a physical retail store.

Google/Purchased, Skin care, Baby care, Pet food, Breakfast food Path-to-Purchase, 2017 (Base: Skin care: US n=331 who visited a brand site)

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What’s perfect for me? How CPG shoppers are making the best choice

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66%

of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.
Google/Bain
74%

of people surveyed re-research a trip after completing a booking.
Google/Bain
78%

of US holiday shoppers 18+ who visited a store turned to online search prior to going
Google/Ipsos

60 %

Growth in mobile searches for "__ for me" in the past two years.
Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 
Google data

More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.
Google/Purchased