For skin care shoppers, the most common planned next step after a brand site visit was visiting a physical retail store.
Google/Purchased, Skin care, Baby care, Pet food, Breakfast food Path-to-Purchase, 2017 (Base: Skin care: US n=331 who visited a brand site)
of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.
of people surveyed re-research a trip after completing a booking.
of US holiday shoppers 18+ who visited a store turned to online search prior to going
Growth in mobile searches for "__ for me" in the past two years.
80% growth in mobile searches for "__ should I __" in the past two years.
More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.