Increasing video ad viewability from 50% to 90% can result over 80% in revenue uplift (averaged across desktop and mobile).
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Increasing video ad viewability from 50% to 90% can result over 80% in revenue uplift (averaged across desktop and mobile).
Google Ad Manager Internal Data, Global, Q4 2018–Q1 2019.
Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.
of car buyers research online before they buy.
of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.
Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.
of brand-owned videos are under one minute long.
of creator videos are over 10 minutes long.