Increasing video ad viewability from 50% to 90% can result over 80% in revenue uplift (averaged across desktop and mobile). Appears In 3 P’s of video viewability for publishers: premium experiences, placement, and player Related Content What publishers need to know now about creating a better ad experience Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns When it comes to video ad creative, how much should you customize? Related Data Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years. 92% of car buyers research online before they buy. 64% of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive. Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY. 73% of brand-owned videos are under one minute long. 64% of creator videos are over 10 minutes long.