> 40 %
Over 40% of auto shoppers who used online video for research said it helped them discover a vehicle they weren’t previously aware of or considering.
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Over 40% of auto shoppers who used online video for research said it helped them discover a vehicle they weren’t previously aware of or considering.
of car buyers research online before they buy.
of brand-owned videos are under one minute long.
of creator videos are over 10 minutes long.