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of auto shoppers said they used online video to narrow down their consideration set.

Related Data

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.


of car buyers research online before they buy.


of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.


of brand-owned videos are under one minute long.


of creator videos are over 10 minutes long.