40% of auto shoppers said they used online video to narrow down their consideration set. Appears In 3 ways YouTube is steering the car buyer’s path to purchase Related Content 3 steps to evolve auto industry marketing How one car dealer shows what’s best for the customer is best for business Today’s ‘try before you buy’ mindset is reshaping how people shop Related Data Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years. 92% of car buyers research online before they buy. 64% of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive. Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY. 73% of brand-owned videos are under one minute long. 64% of creator videos are over 10 minutes long.
