40%
of auto shoppers said they used online video to narrow down their consideration set.
of auto shoppers said they used online video to narrow down their consideration set.
Ipsos/Google, U.S., “Digital’s Influence on In-Market Auto Consideration” study, (n=673 auto shoppers, which includes purchasers and considers), Aug. 2018.
Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.
of car buyers research online before they buy.
of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.
Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.
of brand-owned videos are under one minute long.
of creator videos are over 10 minutes long.