10 X Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook Appears In Soccer Fandom: Taking the World Cup beyond the TV screen Related Content Why your sports marketing plans should be about more than the sports you see on TV For a winning sports marketing campaign, think of players as people first 3 ways online video is changing what it means to be a sports fan Related Data Over 1K gaming channels on YouTube have more than 1 million subscribers. 200 million people watch gaming content on YouTube daily, double the television audience of the 2018 Super Bowl. Watch time of boxing-related videos in the U.K. grew over 90% YOY YouTube viewers in Germany watched over 60 years of Dirk Nowitzki videos during the first six months of 2019. Watch time of Women’s Rugby Union videos in France grew over 200% YOY. Watch time for sports highlight videos in Australia has increased over 80% YOY.