10 X Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook Appears In Soccer Fandom: Taking the World Cup beyond the TV screen Related Content Why your sports marketing plans should be about more than the sports you see on TV For a winning sports marketing campaign, think of players as people first 3 ways online video is changing what it means to be a sports fan Related Data > 50 % Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time. > 70 % Over 70% of soccer fans watch matches later due to timing issues, like different time zones. 1/3 of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game. YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%. 10 X Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook. 6 X Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.