Olympic fans are more likely than the average YouTube viewer to also watch content about gaming (1.8X), auto (1.9X), and travel (2.3X).
Google Data, U.S., Categories of video content based on anonymized, aggregated user behavior on YouTube, April 2016.
Over 1K gaming channels on YouTube have more than 1 million subscribers.
200 million people watch gaming content on YouTube daily, double the television audience of the 2018 Super Bowl.
Watch time of boxing-related videos in the U.K. grew over 90% YOY
YouTube viewers in Germany watched over 60 years of Dirk Nowitzki videos during the first six months of 2019.
Watch time of Women’s Rugby Union videos in France grew over 200% YOY.
Watch time for sports highlight videos in Australia has increased over 80% YOY.