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Olympic fans are more likely than the average YouTube viewer to also watch content about gaming (1.8X), auto (1.9X), and travel (2.3X).

Google Data, U.S., Categories of video content based on anonymized, aggregated user behavior on YouTube, April 2016.

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Why Brands Have to Think Beyond Sports for Olympic Video Marketing Plans

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> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
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> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
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1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
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> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
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Over 1K years of watch time on “shopping spree” videos over the past two years.
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50B minutes of gaming content were watched on YouTube in the last 12 months.
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