1/3

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.

Google-commissioned Ipsos Sports Viewing Study, Global (US, UK, CA, AU, FR, DE, JP, BR), Soccer fans who watch the World Cup at a later time (n=3,977), April 2018.

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Soccer Fandom: Taking the World Cup beyond the TV screen

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> 50 %

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.
Google/Ipsos

> 70 %

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.
Google/Ipsos

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.
YouTube Internal Data

10 X

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook.
YouTube Internal Data

6 X

Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.
YouTube Internal Data

9 X

There has been a 9X increase in watch time for highlight videos since the 2014 World Cup.
YouTube Internal Data