> 70 %

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

Google-commissioned Ipsos Sports Viewing Study, Global (US, UK, CA, AU, FR, DE, JP, BR), Soccer fans who watch the World Cup at a later time (n=3,977), April 2018.

Appears In

Soccer Fandom: Taking the World Cup beyond the TV screen

Related Content

Why your sports marketing plans should be about more than the sports you see on TV For a winning sports marketing campaign, think of players as people first 3 ways online video is changing what it means to be a sports fan

Related Data

> 50 %

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.
Google/Ipsos

1/3

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.
Google/Ipsos

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.
YouTube Internal Data

10 X

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook.
YouTube Internal Data

6 X

Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.
YouTube Internal Data

9 X

There has been a 9X increase in watch time for highlight videos since the 2014 World Cup.
YouTube Internal Data