Subaru's YouTube ad campaign drove a double-digit increase in consideration metrics and search interest of the Impreza.

Related Data

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

Google Data
92%

of car buyers research online before they buy.

Google/Kantar TNS
64%

of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

Google/Kantar TNS

Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.

Pixability/Google
73%

of brand-owned videos are under one minute long.

Pixability/Google
64%

of creator videos are over 10 minutes long.

Pixability/Google