Related Data

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

Google/Ipsos

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

Google/Ipsos

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.

Google/Ipsos

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

YouTube Internal Data

Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.

YouTube Internal Data

There has been a 9X increase in watch time for highlight videos since the 2014 World Cup.

YouTube Internal Data