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Volvo's campaign resulted in a double-digit increase in product awareness and ad recall and more than doubled the number of searches for “XC60” across Google Search and YouTube.

Volvo Campaign Data, July 2017–Sept 2017.

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3 ways YouTube is steering the car buyer’s path to purchase

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3 steps to evolve auto industry marketing How one car dealer shows what’s best for the customer is best for business Today’s ‘try before you buy’ mindset is reshaping how people shop

Related Data

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.
Google Data
92%

of car buyers research online before they buy.
Google/Kantar TNS
64%

of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.
Google/Kantar TNS

Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.
Pixability/Google
73%

of brand-owned videos are under one minute long.
Pixability/Google
64%

of creator videos are over 10 minutes long.
Pixability/Google