Volvo S60 Augmented Reality App

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September 2012

For the release of the S60, Volvo decided to target a younger demographic. To do this, they created a YouTube masthead that allowed users to play the Augmented Reality Driving Game with their phones. With 88% lift in purchase intent and 240% lift in brand favorability, they beat all industry benchmarks.

Goals

Announce release of Volve S60

Engage a younger audience

Change brand perception

Approach

Built an augmented reality game

Created interactive banner units

Results

9.6% interaction rate

192,319 engagement clicks in masthead

293% increase in traffic to volvocars.com

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