Related Data

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

Google/Ipsos

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.

Google/Ipsos

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

YouTube Internal Data

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook.

YouTube Internal Data

Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.

YouTube Internal Data

There has been a 9X increase in watch time for highlight videos since the 2014 World Cup.

YouTube Internal Data