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YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

YouTube Internal Data, Global, Classification as “Messi," "Neymar," or "Ronaldo" soccer videos was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, 2016 vs. 2017.

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Soccer Fandom: Taking the World Cup beyond the TV screen

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> 50 %

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.
Google/Ipsos

> 70 %

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.
Google/Ipsos

1/3

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.
Google/Ipsos

10 X

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook.
YouTube Internal Data

6 X

Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.
YouTube Internal Data

9 X

There has been a 9X increase in watch time for highlight videos since the 2014 World Cup.
YouTube Internal Data