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YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

YouTube Internal Data, Global, Classification as “Messi," "Neymar," or "Ronaldo" soccer videos was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, 2016 vs. 2017.

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Soccer Fandom: Taking the World Cup beyond the TV screen

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