36% of U.S. travelers would pay more for more tailored information and experiences. Appears In The future of travel: New consumer behavior and the technology giving it flight Related Content How machine learning is changing the game for app marketers 3 ways cruise line marketers can win with digital 3 ways travel marketers can fine-tune their measurement strategy Related Data 1 in 3 international travelers are interested in using digital assistants to research or book travel. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. 47% of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent. > 60 % of U.S. travelers would consider an impulse trip based on a good hotel or flight deal. Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.