36%

of U.S. travelers would pay more for more tailored information and experiences.

Related Data

international travelers are interested in using digital assistants to research or book travel.

36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

47%

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.