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of elite U.S. airline loyalty program members would pick a different airline to get a better price, schedule, or route.

Google/Phocuswright, Travel Study 2017, base: Leisure Travelers who participate in a hotel loyalty program: U.S. n=528, 2017.

Appears In

The future of travel: New consumer behavior and the technology giving it flight

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48%

of experience bookings are happening once travelers arrive at their destination.
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Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.
Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.
Google/Greenberg