2 / 3 of elite U.S. airline loyalty program members would pick a different airline to get a better price, schedule, or route. Appears In The future of travel: New consumer behavior and the technology giving it flight Related Content How machine learning is changing the game for app marketers 3 ways cruise line marketers can win with digital 3 ways travel marketers can fine-tune their measurement strategy Related Data 48% of experience bookings are happening once travelers arrive at their destination. Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination. 3 X In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches. 8 X In the 12 weeks leading up to a trip, 8X more experiences searches than air searches Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination. Search is the No. 1 channel high-value travelers turn to.
