Today's vehicle shoppers research and decide what to buy faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase. We took a closer look at how this process works and came up with six ways today's marketers can align with today's automotive shopping behaviors.
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase. Insights from this year's auto buyflow study include:
- 81% of auto shoppers decide within 3 months (vs. 67% in 2009).
- Safety, utility and fuel efficiency are among the attributes top of mind for shoppers.
- Searching inventory and obtaining trade-in information were among the top shopper behaviors that increased this year on 3rd party sites.
