> 90 %

of B2B buyers who report a superior mobile experience are likely to buy again from the same vendor compared with about 50% of those reporting a poor mobile experience.

The Boston Consulting Group/Google, “Mobile Marketing and the New B2B Buyer,” Oct. 2017.

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54%

of people say their phones reduce stress and/or anxiety in their lives.
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60%

of people say smartphones help them feel more confident and prepared.
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79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.
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75%

of people say their smartphones help them to be more productive.
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B2B leaders’ mobile spending averages more than 50%, while laggards’ spending is typically less than 10%.
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Mobile can speed time to purchase by 20% by making decision-making more efficient and enhancing team collaboration, particularly with complex purchases.
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