53%

of consumer electronics shoppers are open to influence by brands other than the one they bought.

Related Data

In 2018, nearly 50% of Q4 consumer electronics searches happened before Thanksgiving.

Google

Nearly 50% of consumer electronics shoppers have decided what brand to buy when they begin their shopping journey.

Google/LRWGreenberg

20 to 45 minutes are typically spent in electronics stores on Thanksgiving Day.

Google

35 minutes to 1.5 hours are typically spent in electronics stores on Black Friday.

Google
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos