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Nearly 50% of consumer electronics shoppers have decided what brand to buy when they begin their shopping journey.

Google/LRWGreenberg, U.S., 2019 Path to Purchase Study, n of 1,499 consumer electronics shoppers; Google/LRWGreenberg, U.S., 2015 Consumer Electronics Study, n of 4,000 consumer electronics shoppers, 2015 vs. 2019.

Related Data

In 2018, nearly 50% of Q4 consumer electronics searches happened before Thanksgiving.
Google
53%

of consumer electronics shoppers are open to influence by brands other than the one they bought.
Google/LRWGreenberg

20 to 45 minutes are typically spent in electronics stores on Thanksgiving Day.
Google

35 minutes to 1.5 hours are typically spent in electronics stores on Black Friday.
Google
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
Google Data