Nearly 50% of consumer electronics shoppers have decided what brand to buy when they begin their shopping journey.

of consumer electronics shoppers are open to influence by brands other than the one they bought.

20 to 45 minutes are typically spent in electronics stores on Thanksgiving Day.

35 minutes to 1.5 hours are typically spent in electronics stores on Black Friday.

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).