2 in 3 CPG shoppers said they researched digitally before or while shopping for their latest purchase. Appears In 3 mindset shifts CPG marketers should adopt to win today’s shoppers Related Content What’s perfect for me? How CPG shoppers are making the best choice Data from: What’s perfect for me? How CPG shoppers are making the best choice Your guide to the consumer's shopping journey Related Data In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. 46% of shoppers surveyed confirm inventory online before going to store. 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. 70% of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.
