47%

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

Google Survey, U.S., "Cruises 2017", base n=1852 U.S. online consumers who have previously gone on a cruise, 2017.

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36%

of U.S. travelers would pay more for more tailored information and experiences.
Google/Phocuswright

1 in 3

international travelers are interested in using digital assistants to research or book travel.
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36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.
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57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.
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> 60 %

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.
Google/Phocuswright

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.
Google